The Different Elements of Internet Marketing – Tips to Get You Started

If you look at internet marketing as a modular model based on multiple elements, then the easiest categorizations would be social, organic and paid. Social media marketing is self-descriptive – it refers to having a presence on relevant social media sites, including the big three of Facebook, Twitter, and Instagram.

Organic search is an area tackled by a good Search Engine Optimization or SEO strategy, and as search engine algorithms evolve, so does SEO. Paid search is frowned upon by those unfamiliar with it, rather unfairly so. It is one of the most transparent and effective methods of digital advertising. 

Why is PPC Useful?

Pay-per-click is a model in which you pay the search engine an agreed amount every time someone clicks your ad. If you are running a small business and you need some quick online traction, then PPC is the best solution. There are many benefits of PPC ads online.

The one thing everyone loves about PPC is that it arms you with a tremendous amount of data. You get a transparent look at where your clicks and impressions are coming from – in other words, every dollar you spend is tracked and explained. PPC gives you visibility on Google, Bing, and Yahoo straight away. Of course, search engines have strict parameters for ad copy and relevancy, designed to maintain their quality and user experience.

Going back to the data point made, it also allows you greater control over your budget. As you see certain trends, both positive and negative, you can alter your targets to narrow down potential conversions (buying customers) as much as possible. This is much better than a hoarding at the town square for sure. The data you get from your PPC campaign can be used for other digital marketing models – you can apply it when writing your content or when targeting on social media.

Start Slow with PPC

PPC may look like it will usher in a flood of customers but experts advise you to keep things slow until you start identifying targetable elements. Who is visiting your site? Which pages are popular? Which pages have the highest bounce rates? Where do your customers stay? What time of the day shows the most traffic? The more you answer these questions, the more material you have for a bigger PPC strategy.

Social and Organic Tie-In

Social media campaigns need to be more intimate in nature so do not just replicate your PPC ads there. Personalize them and add more images (and videos too). Organic search will benefit from your PPC model because of the sheer information you get. Competitor data and insights on demographics help you correct your course.

Finding the balance between these multiple campaigns is necessary to have a sustainable digital presence. Always be prepared for a change in the rules because no one can really predict the market. Keep in touch with the trends and always read through your data thoroughly. At the same time, basics like great content and attractive web design will ensure that you stay competitive.